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Fundraising Guidelines

Are there any restrictions on what I can do to raise money?

The fundraising minimum per participant per event allows Susan G. Komen Marathon for the Cure® to raise as much money as possible for breast cancer research, education and community outreach programs. Komen Marathon for the Cure provides tools and suggested techniques to help you achieve your fundraising goals. When implementing any of these techniques or pursuing alternate methods of fundraising, it is imperative that you adhere to the following guidelines in order to maintain the integrity of the Marathon for the Cure program and provide your potential donors with the confidence that their money will be put to good use in the fight against breast cancer:

  • Susan G. Komen Marathon for the Cure will not be responsible for any fundraising activities or the content of any promotional materials of its participants but reserves the right in the sole discretion of Susan G. Komen®, to require participants to immediately terminate any fundraising activity, or the use of any promotional material, that is considered objectionable for any reason.
  • All donations solicited for Marathon for the Cure must be collected through an official donation channel, either online at www.marathonforthecure.org, or mailed with an official Marathon for the Cure donation form. Do not direct donations to any other collection site (such as PayPal or your personal bank account). This ensures that all donations can be credited appropriately to the charity and that donors receive receipts for tax purposes.
  • All donations collected by you for Marathon for the Cure must be submitted promptly through an official donation channel, either online at www.marathonforthecure.org, or mailed with an official Marathon for the Cure donation form. Do not hold or accumulate donor funds for any purpose.
  • States and local communities have laws governing many fundraising activities, including raffles, garage sales, leafleting, auctions and other promotional activities. Compliance with applicable laws is the responsibility of each participant, and Marathon for the Cure cannot render legal or tax advice on these matters. Please check with your local authorities before fundraising in these ways.
  • If you plan to post flyers in a public space (grocery stores, malls, parking lots, etc.), please check with the property’s owner or manager before posting your materials and please be sure that such materials are in good taste, not misleading and do not violate any Marathon for the Cure guideline or requirement.
  • Be sure to make it clear to potential participants and donors that your fundraising activity is being organized by you or your team in connection with your participation in the Marathon for the Cure program, which benefits Komen. Komen has local Affiliates in your area who organize Race for the Cure events and other fundraising and/or breast cancer awareness events so it is important to avoid confusion between those events and any fundraisers conducted by Marathon for the Cure participants. Also, it is important that your potential donors are accurately informed about where their money will go they deserve to know that they are supporting and helping you reach your personal fundraising goal as you train to complete a Marathon or Half Marathon and that 100% of the net proceeds raised by participants in the Marathon for the Cure benefit Komen and are invested in community-based breast health programs and breast cancer research.
  • You may not directly or indirectly represent yourself as an official representative of Komen or the Marathon for the Cure. Your may not directly or indirectly represent that your fundraising activity is organized by Komen or the Marathon for the Cure (it must be clear that it is being organized by you and/or your team in connection with your participation in the Marathon for the Cure, which benefits Komen, as described in the bullet point above).
  • Komen reserves the right, in its sole discretion, to require participants to immediately terminate any action, activity or representation that is considered confusing or misleading to potential donors, other participants or the public generally.
  • Komen is the legal owner of many logos, phrases, names and trademarks that are related to breast cancer awareness and the search for the cure for breast cancer, including the Marathon for the Cure name, the Marathon for the Cure logo, the Susan G. Komen® name, the Susan G. Komen® logo, the Susan G. Komen Running Ribbon, Race for the Cure®, and a family of “for the Cure” and “for a Cure” marks. By fundraising for the Marathon for the Cure, you acknowledge Komen’s ownership of the foregoing logos, phrases, names and trademarks, and agree not to contest or assist others to contest the ownership and validity of them, and further agree you will not, without written license from Komen, use any logo, phrase, name or trademark that is the property of Komen or confusingly similar to any logo, phrase, name or trademark that is the property of Komen.
  • You may not use or reproduce any logo, phrase, name or and mark that is the property of Komen for any purpose (fundraising or otherwise) without written permission from Komen, except you may use the special Marathon for the Cure participant logo (below) in accordance with these guidelines.

    Marathon fundraising badge
  • Komen reserves the right, in its sole discretion, to require participants to immediately terminate any unauthorized, inappropriate or objectionable use of any Komen or Marathon for the Cure logo, phrase, name or mark or any logo, phrase, name or mark that may be considered confusing or misleading to potential donors, other participants or the public generally.
  • Photographs and video of any Marathon for the Cure event may be reproduced for personal use only. Any media intended for sale (e.g., book, DVD, photo albums, etc.) that includes images of or content from the Marathon for the Cure must be approved by Komen prior to sale or distribution.
  • Komen reserves the right, in its sole discretion, to refuse participation to anyone at any time before or during a Marathon for the Cure event, including without limitation on the basis of such participant’s unauthorized, inappropriate or objectionable fundraising activity, promotional material or use of any logo, phrase, name or mark.

Can I get a copy of the Komen logo to use on my materials?

The Susan G. Komen® trademarked logo is the property of Komen. Because of legal restrictions, participants may only use the special Marathon for the Cure participant logo we provide. The special Marathon for the Cure participant logo is provided for the appropriate personal use of Marathon for the Cure participants only. It may not be used on any merchandise meant for sale. Examples of appropriate uses of this logo are: on your personal website or social networking page, in fundraising letters or emails, on T-shirts or banners for your personal use or for your team. You may not use any other logo, phrase, name or mark of Komen or the Marathon for the Cure, including the Komen running ribbon. Komen reserves the right, in its sole discretion, to refuse participation to anyone at any time before or during a Marathon for the Cure event, including without limitation on the basis of such participant’s unauthorized use of any Komen or Marathon for the Cure logo, phrase, name or mark (or any logo, phrase, name or mark that may be considered confusing or misleading to potential donors, other participants or the public generally).