What is a BigWig?
The BigWigs campaign engages local corporate and community leaders as representatives in the fight against breast cancer. During the 4-6 week campaign, each BigWig will raise or give a minimum of $1,000, which will be used to help fund research to discover more effective treatments, as well as vital patient support to help connect people with services like breast cancer screenings, diagnostics, treatment assistance and so much more.
BigWig [ ˈbigˌwig ] (noun): an important person, usually in a particular sphere; synonym: VIP · (very) important person.
Komen BigWig (noun): a very important person on a mission to end breast cancer forever by raising awareness and funds in their community; willing to have fun while wearing a ridiculous pink wig.