What is a BigWig or BigWag?
The BigWigs Campaign engages local community leaders as representatives in the fight against breast cancer. During this four week campaign, each BigWig will raise or give a minimum of $1,000, which will be used to ensure access to essential breast health services and education programs, and support research to find the cures for breast cancer. New for 2020, we've added BigWags! Meet our super cute support animals who are joining their humans in the fight against breast cancer!
BigWigs and Wags (noun): an important person or super cute animal, usually in a particular sphere; synonym: VIP · (very) important person, dog, or even goat.
Komen BigWig (noun): a very important person on a mission to end breast cancer forever by raising awareness and funds in their community; willing to have fun while wearing a ridiculous pink wig.